Wednesday, February 10, 2010

Avatar sequel, DVD release ignite Rupert Murdoch's cash-flow dreams

VANCOUVER — While Aussie-American magnate Rupert Murdoch bemoans how the Internet allows surfers to plunder his newspapers' content for free, he's absolutely giddy about the stunning success of James Cameron's Avatar.

The News Corp. chairman owns Fox, the prime force behind the movie, which has the biggest gross (unadjusted) of all time, at more than $2 billion US. When adjusted for inflation, Avatar falls far behind the box office champ, Gone With The Wind.

Still, it's good news for Murdoch, who's made no secret he's smarting over technological challenges to his print properties, which include the Wall Street Journal and the Times of London.

And the press baron says he's looking forward to future Avatar revenue streams through a DVD release.

"We certainly plan to release the DVD as soon as possible," he told analysts during a conference call. "But it is continuing, for a great period it seems, in the cinemas."  more..........

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