Tuesday, February 9, 2010

Amazon rethinking Kindle in the wake of Apple iPad

Amazon is being forced to rethink many of the design decisions of its Kindle e-book reader after the introduction of Apple's iPad.

The New York Times reported that Amazon assimilated multitouch screen maker Touchco into its Kindle engineering team last week; since then, it reports the Kindle group has posted over 50 job openings for positions related to hardware design.

Among the job postings is a Hardware Display Manager position, which asks that applicants "know the LCD business and key players in the market." Up to this point, Amazon has touted the Kindle's quirky e-ink screen as a major feature, promoting its readability and power savings that enable the device to coast for days without charging it.

If the next Kindle moves to conventional LCD screen technology, it will enable Amazon to keep up with the iPad in terms of displaying color, animation, and video. An LCD would also be required to support a touch interface, as e-ink isn't responsive enough to respond to touch gestures; the display lags even with the existing button controls.   more....

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