Monday, August 17, 2009

Microsoft Zune HD Could Gain Great Market Share

Microsoft made its latest version of the Zune player available for pre-order last week at a significantly lower price than Apple's iPod Touch which is the Zune's direct competition.

However, even with the lower price point and very similar features I think Microsoft should have made this product available much sooner because users of the iPod Touch will more than likely not be interested in giving up their device for the Zune. Instead, Microsoft may only get users that own neither device leaning towards the Zune because of the price point and similar feature set. If Microsoft would have had this product out a year ago, they could have possibly had more market share with the Zune.

The Zune HD 16GB will sell for $219 ($299 for iPod Touch 16GB) and the Zune HD 32GB model will go for $289 ($399 for iPod Touch 32GB). Both of the new devices will hit store shelves September 15th, 2009.

The Zune HD music player features continue reading

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